STRATEGIC MANAGEMENT NOTES

download (4)

1.PPT NOTES –

https://www.mediafire.com/#ebjlzguuk8gy7

2.GUPTA-

https://www.mediafire.com/folder/8f12vbaaag2bo/GUPTA

3. SANKARAN –

https://www.mediafire.com/file/nm8ppa66z4ydh16/sm_sankaran.pdf

4. VELLAIPUTHIYAVAN –

https://www.mediafire.com/file/lczho1icxe70u66/sm_vellaiputhiyavan.pdf

1.strategic merits and demerits-
http://www.businessmanagementideas.com/management/strategic-planning/strategic-planning-meaning-importance-and-limitation/4771
2.strategic process-
http://www.managementstudyguide.com/strategic-management-process.htm
3.vision and mission statement-
http://www.managementstudyguide.com/importance-of-vision-and-mission-statements.htm
4.environmental scanning-
http://www.managementstudyguide.com/environmental-scanning.htm
5.swot analysis –
http://www.managementstudyguide.com/swot-analysis.htm
6.porter’s 5 forces-
http://www.managementstudyguide.com/porters-model-of-competetion.htm

7. Generic strategic vs grand strategic

Generic strategy

🦋Generic strategy is that type of strategy which helps to create strong competitive position in terms of cost or differentiation.

🦋Its objective is to create strong competitive position, attract existing, new and competitor’s customer and finally to increase profitability.

🦋Generic strategy are business level strategy.

🦋Generic strategy is formulated by the business or corporate manager.

🦋There are five generic strategy which are:
1. Overall low cost leadership strategy
2. Broad differentiation strategy
3. Best cost strategy
4. Focused low cost strategy
5. Focused differentiation strategy

Grand strategy

🦋Grand strategy is that type of strategy which helps to achieve organizational objective.

🦋Its objective is to show direction to the business firms to achieve firm’s objective.

🦋Grand strategy are corporate level strategy.

🦋Grand strategy is formulated by top level manager (chief executive officer).

🦋There are fifteen generic strategy which are:
1. Concentrated growth
2. Market development
3. Product development
4. Innovation
5. Vertical integration
6. Horizontal integration
7. Concentric diversification
8. Conglomerate diversification
9. Turnaround
10. Divestiture
11. Liquidation
12. Joint venture
13. Strategic alliances
14. Bankruptcy
15. Consortia

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